Ultra Plush Mascara for Women

Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, and none of their products are tested on animals. The brand offers a range of best-selling products, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly-pigmented eyeshadow palette that is easy to use. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette contains six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

The products have received positive customer reviews, with the Mighty Mattes Eyeshadow Palette rated 4.3 out of 5 stars by 4,642 customers, the Banana Dreams Loose Face Powder rated 4.3 out of 5 stars by 5,320 customers, the Peachy Clean Makeup Remover and Cleansing Balm rated 4.0 out of 5 stars by 2,487 customers, and the Lift & Sculpt Cream Contour Palette rated 4.1 out of 5 stars by 5,898 customers.

The Ultra Plush Mascara is a high-quality, long-lasting, and smudge-proof mascara with a curved brush and thin spikes that lengthen and define lashes. The blackest of black colour suits all eye colours and eye makeup shades, making it an ideal makeup gift for women and anyone else who loves high-quality makeup, especially teens. The mascara is vegan-friendly and cruelty-free, aligning with W7's mission to provide everybody with access to high-quality cosmetics at an affordable price.

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